Zidify
Date
July, 2024 - Present
Role
Solo Product Designer
Company
Agakesi
Key Outcomes
• Transformed manual coordination into a self-serve marketplace
• Enabled real-time visibility of supply and demand
• Reduced operational overhead and matching time
• Created structured marketplace data for the first time
Background
Rwanda has emerged as a leader in financial inclusion across Africa, driven by its robust digital payment infrastructure and mobile money adoption. The National Bank of Rwanda reports that 94% of adults have access to formal financial services, marking a significant increase from 48% in 2008. This transformation has been facilitated by government initiatives like the National Financial Inclusion Strategy and widespread mobile phone penetration, reaching 84% of the population.
However, this high financial access contrasts sharply with financial literacy levels. Research by FinScope shows only 40% of Rwandans demonstrate adequate financial knowledge, with particularly low rates among youth and rural populations.
Problem Statement
Despite Rwanda's impressive financial inclusion rate of approximately 94%, a significant gap remains in financial literacy, with only 40% of the population possessing adequate financial knowledge. This disparity hinders individuals' ability to make informed financial decisions, limiting their economic empowerment and growth potential. Addressing this financial literacy gap is crucial to unlocking the full benefits of financial inclusion and fostering sustainable economic development
Solution
To tackle this challenge, we are building a user-friendly digital application that capitalizes on Rwanda's existing digital infrastructure and high financial inclusion rates. This app will offer diverse savings options and provide tailored educational content to improve financial literacy, particularly among the youth. By empowering Rwandans with the tools and knowledge to make informed financial decisions.
Target Audience
1. Rwandan youth (18-35) eager to boost financial literacy and management skills.
2. Rwandans lacking financial literacy (60% of the population) seeking accessible tools to improve financial knowledge.
3. Financial educators, policymakers, and organizations promoting financial inclusion and literacy in Rwanda.
Compatibility Devices
Both IOS and Android devices
Still in development
