Gamexone
Date
June 2022 - Sep 2022
Role
Collaborative UX Designer
Company
Gamexone
Key Outcomes
Key Outcomes
Background
Background: Gaming in Africa has surged, with the market reaching $2.6B in 2023 and 186M gamers across the continent. However, representation remains a critical issue:
70% of African gamers seek culturally relevant content
Only 1% of global games feature African themes/characters
45% of gamers distrust centralized gaming platforms
Web3 gaming market in Africa grew 120% YoY
Traditional gaming platforms retain 70-90% of revenue
Problem
There is no play-to-earn game, centered around African gaming culture, and up to 70% of Africans want to play games that they can relate to. Also, most gamers express distrust towards the credibility of centralized gaming systems.
Solution
A decentralized gaming platform that represents the uniqueness of African culture. A pay-to-play platform where gamers earn in cryptocurrency and create NFTs for their highest score, A platform where diversity is encouraged within an engaging community.
Target Audience
African gamers aged 18-35
Crypto-native users
NFT collectors
Play-to-earn enthusiasts
Full UX Case Study available on request !
